Why business websites need better lead capture
A practical look at why forms, CTAs, and follow-up structure matter more than decorative sections.
A practical system should make the next step easier for both the customer and the business. The goal is not more software for its own sake, but clearer information, faster response, and less repeated work.
Example handover shape
const lead = await captureLead({
source: "website",
serviceType: "booking-system",
preferredContact: "whatsapp"
});